The article discusses the development of tourism in the Syrian seaside region, which includes many natural, historical and cultural monuments and traditions. Therefore, based on the methods of field analysis, mapping and studying the development plans of the Ministry of Tourism of the Syrian Arab Republic, in this article we will identify the problems of land use, planning, management and investment in tourism. Based on the results of the consideration of the problems, the article presents an assessment of the state of the tourist infrastructure, conclusions are drawn about the need for new approaches to its spatial organization, purposeful planning and management of tourist activities within the boundaries of the entire territory. Therefore, in order to create an attractive, stable and safe tourist and recreational environment, it is necessary to plan a sustainable and well-managed development of coastal tourism, so that all these elements become beneficiaries, not victims of tourism development, allowing countries, especially developing countries, to resist competition in the international market.

Keywords: tourism, planning, sustainable development, cluster approach, tourism cluster