A strategic map for the IT company was developed. The problem of modeling a balanced system of indicators for an IT company based on colored Petri nets is considered. To organize the analysis of the structure of the system of balanced indicators, the goals and indicators are presented in the form of a colored Petri net consisting of a set of classical Petri nets. To organize a vertical and horizontal analysis of the structure of a balanced scorecard, the goals and indicators are presented in the form of a colored Petri net consisting of a set of classical Petri nets. The model proposed by the authors of the BSC on the basis of a colored Petri net, reflecting the "horizontal" and "vertical" structure of the BSC, allows modeling the dynamics of achievement of goals and changes in the indicators of the BSC based on cognitive analysis.

Keywords: BSC, IT-company, balanced scorecard, colored Petri net, model, strategic map, horizontal structure, vertical structure