The peculiarities of implementation of the process of digital transformation of the enterprise are considered. The structure of a digital balanced system of indicators is proposed, including a strategic map of digital transformation, key success factors and performance indicators. The conceptual structure of enterprise digital transformation management is given.

Keywords: digital transformation, strategic map, key performance indicator, key success factor, risk, management solutions, balanced scorecard, simulation model, strategy

The article proposes a structure and algorithm for managing a software complex for analyzing the financial condition of an enterprise. The developed software package is designed to identify data patterns when conducting financial analysis taking into account the specifics of the enterprise.

Keywords: analytical platform, management algorithm, data warehouse, data processing scenario, balance sheet, key figure, information base, data visualization, efficiency