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  • An integrated approach to assessing the competitiveness of an enterprise

    The article presents an integrated approach to assessing the competitiveness of a scientific production enterprise. The methodology includes an analysis of seven key performance indicators of an enterprise that have the greatest impact on its competitiveness: product competitiveness, staffing, reputation, innovation potential, sales activities, internal organization, partnerships. As a result of the study, recommendations were formulated aimed at the formation and strengthening of competitive advantages.

    Keywords: enterprise competitiveness, efficiency assessment, complex assessment method