Development of a tool for visualizing data on site user activity

Abstract

Development of a tool for visualizing data on site user activity

Zubankov A.S., Baryshev D.A., Katyshev A.M., Rozaliev V.L.

Incoming article date: 25.02.2024

One of the most important points in increasing the conversion component of a web resource is identifying the most attractive places for the site user. To identify these locations, a site user activity data visualization tool was created that provides a visual representation of each user action on a site page.

Keywords: heat map, site, oculograph, fixation, priority area