To the Volgodon settlement-system has developed thematic maps of subsiding soils, indicating their capacity, groundwater levels, landslide and erosion hazards. Sources of information were the materials of the geological surveys, remote sensing of the Earth and local geological maps . Application of GIS-technologies and numerical geofiltration has significantly increased the quality of the results. On the basis of the results, has developed a comprehensive map of geological hazards.

Keywords: geological hazard, modeling, geofiltration, subsidence, landslides, erosion, underflooding, remote sensing

In the article was discusses the problem of assessing the effectiveness of marketing research with the help of different methods; was done an attempt to identify the approaches to determining the effectiveness of marketing research based on their goals. Also was developed the formulas for quantitative evaluation of the effectiveness of marketing research.

Keywords: the efficiency of marketing research, assessment of marketing researches, economic efficiency of marketing research

 A significant part of Rostov region and North Caucasus regions of the built-over territories according to its settlement consists of I and II type loess soil.
     The author develops a method for optimal parameters determination of the stabilized loess bases under the influence of different factors (loads, emergency steeping, ground waters level alteration etc.). Selection of optimality criteria depends on the applicable method of technical melioration. Determinative limitation is the calculation upon the II group of limit states. Application of non-linear mechanical and mathematical models for calculation of structural and unstable soils upon deformations is recommended.
     Silicification stabilizing of loess soils is almost impossible at the filtration coefficient of K<0.1 m/day.
     Characteristics of the fixed massive depend on soil moisture level, injection mode, density of sodium silicate solution, time of injection and volume of solution.
     Determinative conditions for the possibility of soils injection stabilizing with cement or other solutions are the following: geometric criterion (cement particles size and soil pores size, determined by the active openness), solution viscosity in relation to density, injection pressure, water-cement ratio, filtration coefficient. The most common pores in loess soils are active pores of 20 micron diameter, quantity of which comprises 20-50% of total soil openness. Solution-conductive (active openness) are the pores of more than 0.01 mm at size.
     Selection of stabilizing method depends on the form of the stabilized area.
     The author, basing on variation principles of mechanics of constructive and non-linear systems and theory of adaptive evolution of mechanical systems, developed determination method of rational form of the stabilized basal complex. Specific feature of the developed model is increasing of bearing capacity, stability and location of stabilizing area with more specific accuracy level within soil. To detect stress-deformed state in bases of buildings and constructions there are elaborated programs in APDL languages in the ANSYS software environment.  

Keywords: loess soil; method for optimal parameters determimation; form of the stabilized area;theory of adaptive evolution of mechanical systems; ANSYS software environment

The article deals with the question of the influence of monocentric spatial organization on the development of the city of Rostov -on-Don , and as determined by the solutions to the problems connected with it . The relevance lies in the fact that describes the current status of the spatial organization of Rostov-on - Don in the context of the global trend of de-urbanization . The concept of environmental focus in determining the spatial organization of the urban environment. The main idea of which - to ensure the harmonious coexistence of the city and the environment, humans and nature , and the main problems of the current situation of urban structure of the city Rostov- on-Don. The important is to identify solutions to problems related to the monocentric organization of the city, as a first step - the creation of a suburban low-rise building with a separate infrastructure

Keywords: Spatial organization, the development of the urban structure, Seachange, polycentric

The article deals with the preparation of the leading schools of art of the early twentieth century in Germany and Russia. Determined the reasons for leaving between classical training and subsequent return to the system of art education to the academicism.

Keywords: coloristics, art education, color, professional education

Zoning of territories is one of the mechanisms of real estate management. Economic analysis of real estate includes consideration of the problems of spatial – economic development of real estate which exists in specially organized space. Difference in land value, expressed through economic parameters of real estate, forms the basis of territorial – economic zoning, definition of cost equivalent of real estate objects. Global practice shows, that it is increase of land value as a result of zonal-territorial policy realization that leads to the maximal economic benefit. Only joint influence on real estate objects and their spatial environment сan provide the best social and economic results.

Keywords: Zoning of territories, real estate management, economic analysis, zonal-territorial policy realization, spatial – economic development of real estate

The article is devoted to the scientific basis for the concept of safe principles of sustainable development in the process of urban planning and selection of investment and construction projects of development of urban territories. The author on the basis of the analysis of legislation and normative and legal basis discussed approaches to the characterization of the safe development of the urban environment, studied the principles of sustainable development-based approach to the application of the concept of acceptable and reasonable risk in the planning of urban development of urban territories, identifies areas and the boundaries of their realization.

Keywords: concept of security, urban planning, integrated development, urban territories, the risk of

To the East Donbass agglomeration has developed thematic maps of subsiding soils, indicating their capacity, groundwater levels, surface subsidence above mining, landslide and erosion hazards. Sources of information were the materials of the geological surveys, maps and literature data, and numerical modeling. For the purposes of industrial and civil construction built the final map of the cumulative effects of geological hazards.

Keywords: geological hazard, modeling, geofiltration,subsidence, landslides, erosion, underflooding, agglomeration.

In the implementation of dynamic re-routing of traffic it is important to notice that the threshold depends on the network layout and type of the roads. Full paper includes appropriate relationships, figures and analysis of simulation results to define the re-routing rate of dynamic traffic reroutig

Keywords: re-routing, rate, dynamic traffic assignment, traffic conditions

The article is devoted to the problem of shortage of parking spaces in Rostov-on-Don, as well as domestic and foreign experience in the construction of above-ground parking spaces in crowded conditions prevailing urban environment. As a solution considered construction of automatic car parks in the walls of the old damaged buildings, as one of the components of the program of the Administration of Rostov to improve the traffic situation in the city. The article shows few examples of functioning of such parking lots in Moscow, Budapest, Detroit (Ohio, USA). Also the article concludes about the opportunities and challenges of the work on the adaptation of buildings for parking in Rostov-on-Don.

Keywords: automatic parking, restoration, preservation, historic building facade

This paper presents the results obtained at simulation of various algorithms dynamic route guidance. A simulation experiments has been executed for the CBD network of Rostov-on-Don with using AIMSUN package. The main objectives of research are estimate routing strategy and relation between shape of the macroscopic fundamental diagram and traffic assignment on the network.

Keywords: re-routing, rate, dynamic traffic assignment, traffic conditions

In article negative impact of objects of municipal economy on an urban environment, on the example of a site of charging of accumulators of the motor transportation enterprise is considered. The physical model of process of pollution of the air environment is developed for a site of charging of accumulators on ATP. The description is given to basic elements of model (technological raw materials, processing equipment, etc.), participating in air pollution process.

Keywords: the municipal economy polluting substance, process of pollution of the air environment, technological raw materials, processing equipment

Personnel motivation strategy is a part of a strategy of the whole company. It is long-term plan of particular actions, which has an aim to develop personnel’s potential to the full extent. As an impact, this allows the company to have a competitive advantage in strategy.
There are a few main approaches to strategy development and, as a consequence, a few options of personnel motivation strategy.
When it comes to development of personnel motivation strategy, there are several stages that shall be competed, as follows: diagnostics of current personnel motivation strategy; development of main strategies, aims and principles of company’s motivation policy, as well as its content and structure;  development of employees’ material monetary and noncash remuneration, and non-financial reward; development of internal white papers in order to establish personnel motivation strategy; implementation and effect monitoring of established personnel motivation strategy.

Keywords: personnel motivation, motivation strategy, material remuneration, non-financial remuneration, effectiveness of personnel motivation.

The characteristic of ammonium electrolytes for electrodeposition of an alloy zinc-nickel is given. Corrosion properties, microhardness and phase structure of coverings by an alloy zinc-nickel are studied.

Keywords: electrodeposition, properties of coverings an alloy zinc-nickel, the electrolytes containing chloride of ammonium

This article is devoted to the analytical determination of deflections of beams with corrugated web. The reduced shear modulus which must be considered when determining the components deflection from of the shear strain in the beam with corrugated web is defined. Applying the energy method in the form of the Ritz, the problem of determining deflections with considering of bending strain and shear strain is solved. This article, as an example, is considered simply supported beam on both sides of constant and variable cross-section and are given to the final formulas according with three kinds of loading. The results of the calculation of the numerical examples for the three main shapes of corrugated web are submitted. Numerical results with great accuracy are consistent with calculations based on the finite element method.

Keywords: beams, corrugated web, energy, work, deflection, shear strain