Territorial branding as instrument of development of the recreational complex of the region

Abstract

Territorial branding as instrument of development of the recreational complex of the region

Ivanov I.I., Petrov P.P.

Incoming article date: 28.05.2015

In article problems of formation, positioning and advance of a brand of a recreational complex of the region as strategic instrument of development are considered; specifics, regularities and interdependence of basic concepts of territorial branding of the recreational region come to light.

Keywords: territorial branding tool development, recreational complex , region, specific , patterns